Sunday, December 2, 2012

It Wasn't Made in Uzbekistan



The orignal iPod commercial with Steve Jobs doing the voice over, Propeller Heads "Take California"!

When you took an iPod out of the box it was so beautiful that it seemed to glow, and it made all other music players look as if they had been designed and manufactured in Uzbekistan, Walter Isaacson, Steve Jobs, p. 393.

I like the original commercial a lot, but there were also the set of iconic commercials, for example:



All this ($75 million first year budget) to revolutionize the music industry! Rip. Mix. Burn.

TECH NOTE: The original iPod used a tiny 1.8" Toshiba hard drive that held five gigabytes of storage (about a thousand songs). Toshiba was not sure what to do with their innovation but Jon Rubinstein at Apple did. The hard drive was soon to be replaced by flash memory (the current MacBook Pros with the high-resolution retinal display come only with flash memory, no hard drive--good bye hard drive crashes and over-heating)!

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