Showing posts with label Commercials. Show all posts
Showing posts with label Commercials. Show all posts

Thursday, February 17, 2011

What Is Blinky?


The video above shows one of my current favorite incomprehensible commercials. The first time I saw the Cisco commercial above, I thought that the kids were playing video games. Obviously, they weren't controlling a real submarine diving at 4000 meters.

Then, I found out by accident what is supposedly going on here. The thing they encounter "deep sea diving," the thing they want to call "Blinky," is a Dumbo octopus (Grimpoteuthis), not a monster from Namco's Pac-Man (if you don't remember it, see the game here). Maybe I'm just dating myself, but the "deep learning" involved in this video escapes me even after I know what the students are supposed to be doing. What's that guy in the side-screen supposed to be doing? Running the Pac-Man console? Have fun kids, Cisco's "human network" has got your back (Cisco's stock, CSCO, hasn't been doing that great since the dot-com bubble around 2000).